Using strategic global media relations, we turned complex data into compelling business stories for the World Benchmarking Alliance to launch 19 benchmarks, generate almost 500 pieces of quality coverage in two years and put corporate accountability in front of audiences with the power to act.
World Benchmarking Alliance
Strengthening corporate accountability
challenge
The World Benchmarking Alliance was set up to measure and support business accountability against the UN’s Sustainable Development Goals. We came on board to promote their approach, increase the reach of their research and help drive their positive impact globally.
solution
We work in partnership with the research teams to identify insights from each of the benchmarks and use them to create clear, action orientated information that both informs and encourages involvement.
Quality is key and while it would be simple to grab headlines with a sensational or negative spin, this would be counterproductive to the business response and participation that is required to achieve the SDGs.
Working through global sustainability, business and trade media and events, we are showing why and how benchmarking works to create change through the World Benchmarking Alliance and in partnership with its 300 allies.
impact
19
benchmarks launched since we began working with them across industries including agriculture, finance, industry, transport and more
500
we have secured over 5000 pieces of coverage including Politico, Wall Street Journal, Al Jazeera, Forbes, Nikkei Asia, South China Morning Post, the Guardian and the Financial Times and Euronews
How can we help you?
Get in touch