World Benchmarking Alliance

Benchmarking business to create a better world

We are working with the World Benchmarking Alliance to hold the world’s most influential companies to account for their action on urgent sustainability challenges.

challenge

The World Benchmarking Alliance was set up to measure and support business accountability against the UN’s Sustainable Development Goals. We came on board to promote their approach, increase the reach of their research and help drive their positive impact globally.

solution

We work in partnership with the research teams to identify insights from each of the benchmarks and use them to create clear, action orientated information that both informs and encourages involvement.

Quality is key and while it would be simple to grab headlines with a sensational or negative spin, this would be counterproductive to the business response and participation that is required to achieve the SDGs.

Working through global sustainability, business and trade media and events, we are showing why and how benchmarking works to create change through the World Benchmarking Alliance and in partnership with its 300 allies.

impact

7

benchmarks launched since we began working with them

300

pieces of coverage secured within our first 18 months, including Politico, Wall Street Journal, Forbes, South China Morning Post, the Guardian and the FT.

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