We partnered with Helpforce on their launch strategy and first major campaign, and provided ongoing support with thought leadership, social media and stakeholder engagement over the next six years.
Changing the face of NHS volunteering
Helpforce is a pioneering charity working to radically improve NHS volunteering to benefit patients, NHS staff and volunteers themselves. They needed strategic support to support the launch of a complex and potentially controversial idea, increase understanding of the role and value of volunteers, and help build participation.
Starting in 2017, we undertook a year-long project to support a phased launch, building depth understanding through priority stakeholders including NHS leaders and volunteer teams.
From there we worked with the team to raise awareness more broadly and in Christmas 2018 we partnered with the Daily Mail, running a concerted campaign to actively encourage members of the public to volunteer.
More recently we’ve been working to consolidate Helpforce’s leadership role in the sector and increase their scale through partnerships.
new NHS partners secured by Helpforce so far for the on-going initiative to maximise the potential of volunteers
pledges to volunteer were generated during the Christmas campaign with the Daily Mail, winning praise from the head of NHS England and the Shadow Secretary of State for Health and Social care
pieces of relevant coverage secured in the first year to enhance the profile of NHS volunteering
"Forster have delivered great advice and service to Helpforce over several years – showing professionalism, calmness and thoughtfulness as our strategic communications partners."
CEO of Helpforce
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