NHS Charities Together

Emergency support for emergency workers

We stepped in at short notice in to help NHS Charities Together run comms for its COVID-19 appeal, managing its reputation and growing its profile as the organisation raised an unprecedented £150million.


NHS Charities Together was the only way to give money to support frontline workers, volunteers and patients during the pandemic. When donations flooded the small team needed help to keep on top of essential comms.

We received a call for help at a time when the world was in confusion and shut down as the impact of Covid-19 accelerated.


Our role was embedded at the heart of the NHS Charities Together team, providing vital end-to-end support that included: planning and strategy creation, partner engagement and development, media engagement, social media management and content creation, support with communication and media relations (including around Captain Tom’s fundraising efforts), and brand and messaging development.

Following an intense, important six months, we shifted to helping the charity with capacity building. Now the new team is in place, we provide ad-hoc strategic support when required.



raised overall during the COVID appeal


raised through Captain Tom’s efforts


months of 24/7 press office support (TBC)

"The world’s media knocked on the door when our appeal took off at the start of the pandemic and we were a team of four adjusting to working remotely. Forster came on board at 24 hours’ notice and took on all our communications, which was phenomenal. They were instrumental in helping us raise over £150million, getting our message out to every corner of the UK and beyond and turning NHS Charities Together into a household name."

Ellie Orton,
Chief Executive, NHS Charities Together

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