We brought Grosvenor’s environmental strategy to life, positioning them as a leader in sustainable property, showcasing their initiatives and inviting the public to get involved.
Helping a sector leader stand out for its environmental commitments
Grosvenor are founding partners of the Green Business Council, with industry-leading environmental credentials. They wanted to share their knowledge and help others in the built environment to improve standards.
At the time we joined them they were seeking planning permission (now granted) for a high-profile redevelopment of Grosvenor Square, which prioritised bringing biodiversity and nature into West London. Community involvement was key and we needed to find a way to excite public participation.
We helped Grosvenor articulate its commitment to greener cities, bringing the different strands of its decarbonisation strategy to life.
Our approach was multi-layered to engage across audiences, including making complex issues more accessible and amplifying the voices of the leadership team.
We positioned them in key industry and sustainability publications, proactively joining the debate around carbon offsetting, retrofitting, clean air and scope 3 and supply chains.
We used the groundbreaking redevelopment of Grosvenor Square to showcase best practice and highlight the value of biodiversity to increase well-being in urban areas.
In a creative partnership with the Evening Standard and the Londonist we created The People’s Petal calling on people to cast their vote for which native flowers they’d like to see in the redesigned Grosvenor Square. Run through Instagram and supported by an interactive microsite which housed a poll we reached and involved a diverse audience across London.
As a result of our work leadership team members are regularly invited to speak on sustainability/best practice industry issues.
What started as a focus on climate-positivity has evolved to include Grosvenor’s new ‘people positive’ strategy.Read the People Positive case study here
projected increase in the number of plant species in Grosvenor Square (along with 24 more trees), increasing wildlife habitats and improving air quality in the West End
people voted in The People’s Petal Choice to choose the native flowers that will be planted in the redesigned Grosvenor Square gardens
quality thought leadership coverage secured for the organisation
"Property giant Grosvenor’s supplier engagement programme provides another example of a corporate practice that is likely to become commonplace in the coming years as the net zero transition accelerates."
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