We supported ShelterBox in an awareness-raising campaign and in developing advertising to galvanise public opinion around the effects of climate change.
Inspiring urgent action on human habitat loss
Shelterbox is an international disaster relief charity established in Cornwall in 2000. To coincide with the G7 Summit they wanted to raise public awareness of the connection between the increasing number of extreme weather events and climate change. The dual aim was to inspire more compassion for the victims of the climate crisis and put pressure on politicians to act now on an issue that threatens us all.
We promoted the work of Shelterbox widely in the lead-up to the G7 Summit, developing a narrative to make climate events feel urgent and relevant to the UK public. From this, we developed two PR campaigns.
‘There’s no place like home’ focused on no. 10 Downing St and the Prime Minister’s role at G7.
‘The climate crisis is a human crisis’ played on the compassion the British public feels for animals whose habitats are threatened, directing attention to those people who are suffering the same fate.
advertising van positioned in a high-profile location with a strong and relevant message
100 pieces of coverage secured, reaching 14 million people
increase in mentions of ShelterBox online during campaign launch and build-up to G7
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