This session is an opportunity to hear directly from the people involved in TRANSFORM, an impact accelerator led by Unilever, the UK Government’s Foreign Commonwealth and Development Office (FCDO) and EY, sharing reflections on the communications decisions and lessons that have helped shape the programme’s approach to advocacy, storytelling and stakeholder engagement.
Forster Director, Peter Gilheany, is joined by Lisa Hawkes, Global Sustainability Senior Manager at Unilever and programme lead for TRANSFORM and Mary Ngechu, Founder and Patron of TakaTaka Ni Mali, one of the impact enterprises that TRANSFORM has supported over the years.
It covered:
- Practical lessons from advocacy communications within a public-private partnership
- How communications can help advance programme goals rather than simply report on them
- Examples of how entrepreneurs and communities were involved, and the benefits of doing so
- Insights to help develop a shared narrative across multiple organisations and stakeholders
- An open Q&A