How can we harness the power of experience and expertise for international development communications and campaigning? Watch the recording from the first event in our series here.
We are surrounded by enormous and complex challenges locally, nationally and globally – from air quality to extreme weather events, the cost-of-living crisis and a just transition.
Progressive organisations need to throw everything at those challenges to make an impact.
That is especially true when it comes to blending lived experience with the learnt experience of evidence, insights and expertise in their communications and campaigning.
In the first event in our series, Peter Gilheany was joined by expert speakers Sally Copley, former Executive Director, Communications and External Affairs at the British Red Cross and Noshin Suleman, Assistant Director, Global Social Impact at EY.
The panel delved into the challenges of uniting lived and learnt experiences in the pursuit of a better world through international development, exploring:
- The potential of uniting lived and learnt experience in accelerating international development
- How successful storytelling using lived and learnt experience is currently done around the UN Sustainable Development Goals and what we can learn
- Standout examples of successful storytelling uniting lived and learnt experience from the British Red Cross and TRANSFORM, EY’s partnership initiative with Unilever and the UK’s Foreign, Commonwealth and Development Office.