The Sustainable Apparel Coalition

Strategic communications in a time of change

We helped the Sustainable Apparel Coalition (SAC), a global alliance helping the fashion industry become more responsible, to amplify its leadership voice and show how it is driving change.


Against the backdrop of intense scrutiny for the apparel industry, the SAC, which represents over 50% of the apparel industry including brands, manufacturers, NGOs and academics, was under the spotlight.



We encouraged a transparent and thoughtful approach to communicating on the complexities faced by the sector.

From strategy and message development, to identifying relevant topics, to on-the-ground press office support during high profile events like COP28 and New York Climate Week, we helped the SAC own a bolder narrative and show its value to the industry.

Through an active communications program, we covered critical issues including environmental impact measurement, science-based targets, materials selection, and greenwashing in the industry – without shying away from the complexities of these issues. We built trust with priority journalists and positioned SAC spokespeople as go-to experts.


we tripled SAC’s earned media coverage, changing the sentiment from mostly negative to positive and securing global thought leadership including Reuters, Vogue Business, Bloomberg and Fortune.


increase in media mentions in 2023


interviews with SAC spokespeople published in 2023

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