We helped Cascale, a global alliance helping the fashion industry become more responsible, to amplify its leadership voice and show how it is driving change.
Cascale
Strategic communications to accelerate industry action
challenge
Against the backdrop of intense scrutiny for the apparel industry, Cascale, a global alliance uniting over 300 retailers, brands, manufacturers, governments, academics, and not-for-profits, was under the spotlight.
solution
We encouraged a transparent and thoughtful approach to communicating on the complexities faced by the sector.
From strategy and message development, to identifying relevant topics, to on-the-ground press office support during high profile events like COP28 and New York Climate Week, we helped Cascale own a bolder narrative and show its value to the industry.
Through an active communications program, we covered critical issues including environmental impact measurement, science-based targets, materials selection, and greenwashing in the industry – without shying away from the complexities of these issues. We built trust with priority journalists and positioned Cascale spokespeople as go-to experts.
Impact
3x
we tripled Cascale’s earned media coverage, changing the sentiment from mostly negative to positive and securing global thought leadership including Reuters, Vogue Business, Bloomberg and Fortune.
166%
increase in media mentions in 2023
16
interviews with Cascale spokespeople published in 2023
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