We helped the Sustainable Apparel Coalition (SAC), a global alliance helping the fashion industry become more responsible, to amplify its leadership voice and show how it is driving change.
The Sustainable Apparel Coalition
Strategic communications in a time of change
challenge
Against the backdrop of intense scrutiny for the apparel industry, the SAC, which represents over 50% of the apparel industry including brands, manufacturers, NGOs and academics, was under the spotlight.
solution
We encouraged a transparent and thoughtful approach to communicating on the complexities faced by the sector.
From strategy and message development, to identifying relevant topics, to on-the-ground press office support during high profile events like COP28 and New York Climate Week, we helped the SAC own a bolder narrative and show its value to the industry.
Through an active communications program, we covered critical issues including environmental impact measurement, science-based targets, materials selection, and greenwashing in the industry – without shying away from the complexities of these issues. We built trust with priority journalists and positioned SAC spokespeople as go-to experts.
3x
we tripled SAC’s earned media coverage, changing the sentiment from mostly negative to positive and securing global thought leadership including Reuters, Vogue Business, Bloomberg and Fortune.
166%
increase in media mentions in 2023
16
interviews with SAC spokespeople published in 2023
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