Amanda Powel-Smith Chief Executive Forster Communications

Amanda Powell-Smith

Chief Executive


Amanda is at the forefront of the sustainability movement, helping organisations to successfully transition to net zero in a way that respects both people and planet. An experienced leader with a background in strategic consultancy and reputation management, she is leading Forster Communications through an exciting period of impact-led growth.

Amanda works directly with senior leaders, helping them to address complex communications challenges and overcome barriers to change. She has created and supported ground-breaking initiatives including the Seeing is Believing programme for Standard Chartered; Action on Fistula for Astellas Pharma Europe; TRANSFORM for Unilever, UK FCDO and EY; Food Glorious Food for the National Trust and National Numeracy Day for KMPG UK.

As well as holding a range of specialist and ethical advisory roles, Amanda is a CEO ambassador for the B Corporation network, published ‘Bold Thinking Brave Action’ in partnership with the Charities Aid Foundation (CAF) and was on the UKSSD Steering Group, accelerating UK action around the UN Sustainable Development Goals.

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