George Ames

Board Director

George is an award-winning strategist who works with sustainability leaders and communications directors to translate their positive action into powerful communications. He led the development of Forster’s Ambition to Action model that builds on behaviour change methodology and works internally and externally with organisations of all sizes.

He has a background in corporate communications and campaign development for organisations including BMW Group, Patagonia, Möet Hennessey, Rolls-Royce Motor Cars, Consumer Goods Forum, Sustainable Apparel Coalition, Danone and Selfridges.

George was a Founding Trustee and Chair of the Forgiveness Project and is a regular speaker on international platforms about effective and proportionate sustainability thought leadership.

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