We supported sparkling wine brand CHANDON to build a global to local communications strategy and tell the story of its efforts to produce wine in the most responsible way.
CHANDON
Helping a global sustainability strategy spread its roots locally
challenge
CHANDON is the world’s largest sparkling wine domain, with vineyards across six countries and four continents.
With an array of initiatives across the world focusing on soil regeneration, biodiversity protection, and community collaboration, the global business needed a unified way of communicating about the progress it was making and the challenges it was facing.
Each of CHANDON’s estates has its own history, culture, communities, and ecosystem so any central strategy and narrative had to ensure the different voices and local spirit of CHANDON shone through.
solution
In partnership with CHANDON, we gathered insights from people across all corners of its business to develop a central set of messages and a globally and locally relevant communications strategy.
Collecting data and stories from across the diverse vineyards allowed us to paint a rich and varied picture of the work being done in each terroir to improve biodiversity, grow more regeneratively and champion its people.
We developed a multi-channel communications strategy and delivery plan to educate and inspire internal and external audiences, weaving sustainability storytelling into existing brand messaging and across relevant channels. This included media training with its CEO.
We dialled up storytelling to show, not tell, how the brand was acting in the most responsible way possible, while making sure not to over burden customers with information.
"The Forster team approached our work together strategically, helping us create a communications strategy and overarching narrative which speaks for our global business. Their expertise of translating clients’ environmental and social change ambitions into action have made us feel confident that we are openly communicating our commitments, initiatives, and the challenges we face in a humble, proportionate way. They’ve really managed to build confidence internally."
Morgane Pont-Bruyns,
Global Brand Culture Director, CHANDON
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