We created a digital-first strategy for climate tech catalyst A Healthier Earth to raise its profile as a credible project developer of nature-based climate solutions.
A Healthier Earth
Scaling climate solutions
Challenge
With no previous communications output, A Healthier Earth wanted help developing its narrative and messaging, and a targeted programme to get in front of its core audience groups of carbon credit buyers, potential partners and investors.
Solution
We created a new brand narrative alongside an integrated communications strategy and activation plan that translated its interesting but complex tech-agnostic model into clear benefits for audiences.
Working closely with the founder, we developed a new tone of voice to help position A Healthier Earth as a leader in climate tech, building organisation and founder profile with a digital-first strategy focusing on LinkedIn and online editorial media. We launched this strategy at UNFCCC COP28, where A Healthier Earth was the official biochar supplier, creating on-the-ground video content in Dubai for social channels and landing an interview on BBC News on day one of the conference.
Since then, we’ve delivered thought-leadership content across earned and owned channels that has directly resulted in partnership leads for the business.
We continue to work as an integrated part of A Healthier Earth’s team, combining strategic support with day to day delivery.
impact
208%
growth in LinkedIn following
6%
average engagement rate across LinkedIn content
Reforestation efforts in the UK are facing significant challenges with a shortage of seeds and stock, changing climate conditions and low seedling survival. A Healthier Earth has partnered with Blenheim Palace on its ForestFactory® concept, to tackle these challenges and help the UK meet its tree planting targets. We’re working with A Healthier Earth to bring this project to life and target the forestry industry with this exciting innovation.
"Forster have been instrumental in developing our PR approach; from being invisible to a very visible and important part of the carbon removal and nature positive sectors in Europe and further afield. We are constantly contacted by exactly the organisations and individuals we would want to speak with in an entirely organic inbound way, creating significant relationships with blue chip and government partners that we are actively now working with – real tangible results."
Alastair Collier,
Chief R&D Officer, A Healthier Earth
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