Turning ambition into action

Environmental PR that stands up to scrutiny

Environmental issues now sit at the centre of public debate. Governments, regulators, investors and communities increasingly expect organisations to show credible environmental progress, not simply commitments.

Environmental PR helps organisations communicate complex environmental work clearly, responsibly and with evidence. Done well, it builds understanding, strengthens credibility and supports long-term change.

At Forster, we combine communications expertise with a deep understanding of environmental systems, from pollution and climate to nature protection and environmental policy. Our work helps organisations explain the realities of environmental change, navigate scrutiny and build trust with the audiences that matter.


When organisations need environmental PR

Organisations typically work with us when they need to:

  • Communicate complex environmental action, science or solutions in ways people can understand.
  • Respond to environmental scrutiny, debate or stakeholder challenge.
  • Build public understanding of technical environmental issues such as pollution, climate or biodiversity.
  • Scale environmental initiatives while maintaining credibility and transparency.
  • Align communications across partners, policymakers, investors and the public around environmental goals.

Environmental PR is often required when the stakes are high, where decisions, data and environmental outcomes are under close public scrutiny.

Patagonia Vjosa River

A Healthier Earth ForrestFactory®

What environmental PR involves

Environmental PR is more than campaign communications. A successful environmental PR programme typically includes:

  • Developing a strategic narrative rooted in environmental evidence and policy context.
  • Translating scientific research and environmental data into clear communication.
  • Engaging media, policymakers and stakeholders around environmental challenges and solutions.
  • Creating compelling content that brings environmental issues to life and reaches audiences where they are.
  • Designing campaigns grounded in real environmental impact and lived experience.
  • Measuring communications reach, engagement and influence to demonstrate progress.

We begin by understanding the environmental context organisations are operating within, from policy frameworks and scientific evidence to the perspectives of communities and stakeholders.

From there we develop communications strategies that translate complex environmental work into clear narratives. Our team combines environmental insight with communications experience to build campaigns that inform debate, support policy engagement and strengthen long-term credibility.

We work closely with organisations navigating environmental change, helping them communicate responsibly while ensuring the voices and realities of those most affected by environmental issues are represented.

Recent programmes include:

  • Supporting the Prevented Ocean Plastic initiative in building global recognition and engagement around solutions to ocean plastic pollution.
  • Delivering communications that strengthened public understanding and policy momentum around clean air and pollution reduction.
  • Supporting organisations working on nature protection and climate action to build stronger narratives linking environmental science with real-world impact.

Environmental PR in practice


Forster has spent decades working on environmental and social change. Our team brings together communications expertise and cross-sector connections with a deep understanding of environmental challenges and policy landscapes.

As an employee-owned, B-Corp certified agency, we focus on work that contributes to environmental protection and social progress. Our approach is grounded in research, evidence and collaboration across sectors, helping organisations communicate environmental action responsibly and credibly.

Clients trust us to provide strategic counsel, navigate scrutiny and deliver communications programmes that turn environmental ambition into meaningful action.

Talk to us

If you’re working on an environmental challenge and need support communicating it clearly and credibly, get in touch. Talk to us about a specific environmental communications challenge, or explore whether environmental PR support would be useful for your organisation.

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