Social impact PR

Communications that drive meaningful change

Organisations are increasingly expected to show how their work is creating meaningful social impact and improving lives. Whether you are an NGO launching or scaling social initiatives, a charity or foundation campaigning for change or a corporate turning your responsibility strategy into action, effective social impact PR puts people and communities at its heart.

Combining strategic communications, audience insight and cross-sector expertise, we turn complex social issues into compelling stories that resonate with policymakers, partners, funders, media and communities. Most importantly, we help ensure the people affected by the issues are at the heart of the conversation.


When organisations need social impact PR

Organisations typically work with us when they want to:

  • Demonstrate the difference their work is making for people and communities.
  • Build support for a campaign or policy ask.
  • Launch or scale a social impact initiative explaining why it matters and how it creates positive change.
  • Translate complex social issues into clear narratives, making your mission accessible to non‑expert audiences.
  • Communicate impact clearly to funders, partners, policymakers and public audiences.
  • Elevate the voices and experiences of the people most affected by an issue.
  • Navigate scrutiny around impact claims with confidence and credibility.
  • Align global and local communications, ensuring that different markets and voices tell a consistent story.
  • Centre people in sustainability strategies, integrating social justice with environmental ambitions to avoid a siloed approach.
Sustainability PR

What social impact PR involves

A comprehensive social impact PR programme goes far beyond press releases. Our work typically includes:

  • Developing a strategic narrative rooted in evidence. Putting insight and understanding at the heart of communications.
  • Stakeholder engagement and advocacy. Working with media, partners and communities to amplify your message and build alliances.
  • Integrated campaigns across traditional and digital channels. From thought‑leadership and opinion pieces to creative content that lands across channels, tailoring activity to your audiences.
  • Empowering the people you serve. Communications centre the voices and lived experiences of those most affected by social issues.
  • Measuring reach, engagement and impact. Demonstrate progress and refine your approach.

We start by listening. By gathering insights from across your organisation we build a central story that speaks to both global ambition and local realities. Our team is rigorous in its use of evidence and committed to amplifying voices that are often overlooked. We recognise the danger of greenwashing and purpose‑washing and can ensure you stand out with confidence. As specialists, we understand the complexity of language around social justice and know how to develop clear, evidence‑based messages to inspire and engage your audiences wherever they are. Working as an extension of your team, we challenge assumptions, add value beyond the brief and develop communications grounded in real-world change.

Recent programmes have:

  • Scaled the Schwab Foundation’s global community of pioneering social innovators, developing a strategic narrative and targeted communications that doubled the number of companies signing the Rise Ahead pledge.
  • Ensure the bereaved, survivors and residents of the Grenfell fire could tell their stories authentically and sensitively through the media during Grenfell Testimony Week
  • Put people at the centre of Grosvenor’s sustainability strategy, clarifying the organisation’s values and integrating social impact with environmental leadership.

Social impact PR in practice


For over 30 years, our team has been 100% focused on tackling climate change, driving social justice and improving lives. We combine cross-sector connections with a deep understanding of complex social issues, from health and housing to inequality, education and community resilience. We take the time to understand your organisation, your audiences and the change you’re working towards, bringing proactive thinking and practical support at every stage. Clients trust us to provide senior counsel, navigate complexity and deliver communications programmes that accelerate social change.

Ready to accelerate your social impact?

If you’re looking to inspire change, tell your story credibly and engage the audiences who matter, let’s talk. Contact us to explore how our social impact PR agency can support your goals.

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